QUAD

Creative Talent Agency | Branding, Visual Design, Campaign Direction

Lead Designer — Brand Identity · Art Direction · Visual Systems · Social Campaign
Tools: Figma, Illustrator, Photoshop, After Effects

QUAD is a creative talent agency, representing multidisciplinary artists across the globe.

The name stands for Quest. Unveil. Articulate. Distill. — a manifesto for uncovering authentic voices and translating artistry into visual identity.

Design Syntax

The goal was to shape QUAD into a brand that feels editorial, intelligent, and minimal — a visual system that lets art speak for itself while embodying the agency’s mission: revealing distinct creative voices that shape culture.

The identity merges bold geometry with refined restraint.

The Gangster Grotesk typeface conveys assertive clarity, while an understated palette of black, white, and golden ochre (#F7CD62) evokes contrast, confidence, and sophistication.

At its core, QUAD is a statement about process — the pursuit of clarity through creativity.
Each letter in its name represents a principle that defines the artists it champions:

• Quest — the search for truth through art.
• Unveil — the act of discovery and revelation.
• Articulate — giving form to emotion and intent.
• Distill — refining ideas to their purest expression.

This framework guided every visual decision, from typography hierarchy to motion rhythm.

Visual Narrative

Rather than advertise, I wanted to make the socials campaign speak. Each frame acts as a declaration — an assertion of authenticity and creative voice. Through typography, composition, and restraint, the series establishes QUAD not as a brand talking about art, but as art speaking for itself.

Evolving Vision

Designing QUAD challenged me to think beyond identity and into essence — to build not just a brand, but a feeling. Through restraint, rhythm, and intention, I learned how visual design can express philosophy without words. This project reminded me that creativity isn’t about invention alone — it’s about unveiling what already exists, waiting to be seen.